Making Business Card Scanner Friendly

Business cards have proven to be the best cost effective way of business networking. Earlier all of the business cards exchanged used to be stored in desk or a card holder. But nowadays business card scanners are used for scanning business cards and storing the contact information on to ipad or pc. These scanners come with OCR(optical character recognizer) which can easily scan and transfer contacts to the contact management systems. As more and more people are switching to business card scanners, one need make sure that his business card is scanner friendly. Here are so do and don't for making your business card user friendly.

Things to be taken care of

1)Fonts: Avoid using fancy fonts as scanner may confuse the character. Use big and clear fonts. The best thing would be to use big and clean fonts.

2)Name and other text: Avoid putting all the information like your name, title etc in a single line. Just putting commas for separations can be distinguished by human eye but not scanner. For this reason use proper spacing so that ocr can distinguish and scan data properly.

3)Text overlaying is strictly not for a scanner friendly, as it would not be scanned properly. Keep it clear.

4)Alignment: keep all the text aligned horizontally as ocr's find tough scanning vertically aligned text.

5)Background: Avoid using dark backgrounds for your business cards,as it results in poor scanning. Prefer using light background and dark font colors.

6)Double sided business cards: Scanners can just scan one side, so preferable put your important contact information on one side. Rather than putting information on the both sides of business cards.

Hope you find this information worth and you make your business card design scanner friendly.

I.R.I.S.: I.R.I.S. Unveils its Brand-New Totally Mobile Business Card Scanner

I.R.I.S specializes in optical character recognition technology and has grown up as a provider of products in the intelligent document recognition and electronic document management. I.R.I.S has revealed and demonstrated IRIScard anywhere 4, which is considered to be the very powerful business card reader. It can easily capture the contact information from business cards.

For more information, visit here: www.tradingmarkets.com During the breakout sessions of its annual convention IRISLink 2010, I.R.I.S. revealed and demonstrated the IRISCard Anywhere 4, the brand-new generation of its powerful business card reader.

How to Make Business Card an Advertising Tool

Your business card is your potential advertising tool and it works as a reminder for your potential customers about the services or products you provide. One should know how to make them more powerful, you can use them as mini flyer providing information about your business. Making proper utilization of business card at right time also adds value.

Make sure you hand out your business card to every other person who comes up and introduces himself. You can even give your business card to the people you come across at offices, gas station, grocery line etc. Even to the professionals you come across while attending some seminars or you can even give away your business card in social gathering. Another option is attaching your business card to all the official letters or sending some packages etc.

You can use your business card as a coupon for free gift by adding code for claiming gift. This can be a great way to enhancing your advertising through business cards.

Make sure you have your authentic email address, good and attractive text font. This enhances you chances of getting proper response.
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Benefits of Including Your Social Networking to Your Business Card

With rise in electronic media has made it mandatory for every prospective business person to have a good presence over social media. Social networking sites like linkedin, facebook, twitter etc, helps in boosting and enhancing not only your online presence but also helps in generating more of business.

On the other hand business card has proven to be cost effective tool for marketing and networking offline. So, including your facebook and twitter page address to your business card design works well for you. Social media is here to stay and try to encourage your customers to sign up your business page. Even creating few profiles of your employees on social media helps in adding personal touch to your social networking.

We can say including social networking channels to business cards can be a great way to enhancing your brand and network.

Quick on The Draw to Network with Students

The Robot Gordon University UK, a professional university with an international reputation for providing education from undergraduate to Doctorate level. This year university is using latest computer technology for attracting future students. They have created quick response cards to be distributed to maths, science and computing teachers across scotland to pass on to pupils. These cards look like a normal business card with barcode displayed across the font. This code is the link to RGU's school of computing's new web page.

Read more here: www.pressandjournal.co.uk AN ABERDEEN university is hoping to attract future students with the latest computer technology.

Make Your Business Card Lively With Use of Graphics

Graphics have changed the prospective of designing, now more preference is given to graphics. As graphics makes a piece of design more interactive and colorful attractive thing. Even business card design are also done using graphics.

Few ideas of using graphics in business card designs are as below:
Logo, this is the simplest form of making use of graphics in business card design. You can use your graphically created logo in your business card design.
Images, you may be using static images, but switching to graphically designed images can add zing to your card.
Backgrounds, creating colored background with layering effect. This can also make your business card more appealing.

Borders, creating borders with good border lines in layers or geometrical images. This can give an unique look to even to the traditional business card.
You can easily make use of graphics in your business card using some designing tool like adobe or just going for some business card designing tools .

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Using Colors in Business Card Design

Business cards are no longer a black and white issue, but they are becoming trendy and colorful. Colors can do wonders, they work as visual reinforcement factor. Just try out this test and you will able to see the impact of colors, just pick up few business cards and toss them. Put them in front of you and see which you remember most. What i personally found was the one with good color scheme were the one i could recall. A good color combination stimulates better memory.

But there are few facts that need to be considered before selecting colors for your business card. As you know everyone's color selection is different, we can say it is directly dependent on the lifestyle and culture. One need to be very clear about the choice of the targeted customers. As business card should be able to make a memorable issue.

And even the colors help in creating brand identity. The best way is to make your business card with same type of colors as used in all of the other advertising mediums that you use. This can prove to be a good way to add to your branding process.

Colors evoke emotions and best way to express personality, make sure you use them wisely.

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