Business Card as a Perfect Back End Marketing Tool

Business card are used for marketing and advertising. No doubt we all exchange them to enhance our business relations and networking. Mostly the business cards are piled in table closet. So,need to think way to make business card to be used. I mean want to drag people to use contact information from business card and make a move. If this happens then only the main motive of creating business card and exchanging would be attained. The only way out is to make your business card valuable. Now how to make business card valuable.

To make a business card valuable, people make calender cards, magnetic cards, coupon cards etc. If you have added a calender on the backside of your business cards, people may put them in your wallet rather than in card holder. Same way a card with magnet and good picture can result in sticking to visible place like closets or some electrical gadgets. This will further enhance the scope of being contacted when one needs that particular service. Add your picture or giving some good statics which one may need to refer in long run. This will increase your chances of being staying for longer and being contacted. Look for the possible way to make your business card valuable.

Using Business Card With Folds

Fold over or folding business cards give you more space for printing. Anyone can figure out this as mostly the standard business card size is 2" length and 3.5" in width, whereas with folding business card you get 2"x3.5" on front, back and 4" x 3.5" inside too.

This type of business cards are good enough for those who need to display more images and put more information. Fold over business cards work as mini portfolio or brochure. Secondly it occupies same amount of space as taken by usual standard business card. So, reduces chances of being dumped into litter bin.

You can put basic information like logo, name, contact information on the front of your business cards. You can utilize the internal space either by adding your product or services information or you can display images of your work place. You can even utilize back space by adding some promotional message or some promotional code. I think this type of business cards are most appropriate for those who are into designing business as it gives them with ample of space to showcase their talent. Even job hunters can go for fold over business cards as they get more space to put information about their skill sets. Fold over business card can also be created using some business card template or business cards software.
Hope you are able to turn your business card into your mini portfolio.

Conventional Manners of Using Business Cards

The most important aspect in business is to reach out to maximum people and liked by people. For this one need to know proper business etiquette and know the culture of the targeted area. This helps in dealing people properly and make them like you. This same applies to business cards, one should know the business card etiquette's. This enhances your scope across every region.

Mostly business cards are used for providing contact information and other details about you and your business. You can add value to your business card exchange by following common and proper way of handling it to the other person. Here are the few points one can follow to make business card exchange effective.

First and the foremost point to keep in mind is to get your business card with high quality paper and printing. Make a proper professional business card as it is your branding and advertising tool.

Second important aspect is to exchange your business card either at the beginning or end of a meeting or conversation. While giving your business card make sure you give short introduction about you.

Always go through properly the business card you receive and clear any doubts you have about anything.

Don't give your card every other person you meet, see the level of interest of the person.
Hope you are able to get maximum benefit through your business card. For creating printable business cards, download free trial of business card software here: http://www.bizcardsoftware.com/download.asp

Business Card Background Color: Tips

We have been discussing about different aspects of business card designing and printing. Even i have posted about the color choice, but today i would like to put my views about the background color of business card. I have observed many people go for bright colors backgrounds with lighter font color. This can look really attractive and can be very eye catchy. But if your main objective is promotion and business, then one need to avoid dark backgrounds. As the darker colors would be harder for a OCR to read. This may result in getting your business card discarded without being scanned. So, this may turn to be loop hole in your marketing, loosing on possibilities of getting business.
In short we can using lighter color background results in making your business card scanners and reader friendly. Especially if its a professional business card and need to be preserved for longer.

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