There are many forms of free advertising on the net, such as free classifieds which have high page rankings which will generate a lot of traffic to your site. But in many cases you are competing with thousands of other online business doing exactly the same as you.
These days you can get business cards printed for next to nothing. In most supermarkets there are places that local businesses can place their cards and if you stand a watch for about an hour you will be amazed how many people will take a card. Also your local news agent or a convenience shop will let you put a card in their window for a small fee.
Article published here: http://money.gather.com
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